In mid-summer, the beach is crowded with millions of visitors from all over Europe and the four corners of France. To start the campaign…
In midsummer, the beach is crowded with millions of visitors from all over Europe and the four corners of France. To carry out a communication and tasting campaign for local wines, the winemakers of the Médoc and Haut-Médoc appellations therefore decided to leave their estates and meet the holidaymakers. It only takes a few kilometers to connect with them.
Wine crisis
During the wine crisis, it is also an opportunity to approach existing and attentive customers. This Wednesday, July 24, the seaside resort will host a wine fair (1). There are 15 vintners on site to communicate with the public.
Last June, in the finals of the European beach handball tournament organized on the central beach, those winemakers from the Médoc and Haut-Médoc appellations already appeared on the seafront with a wine truck, a real traveling wine bar, the winemakers were able to meet the public. This summer, the “van” will visit other events and festivals planned in the region.
(1) Meetings of grape growers. Wednesday, July 24. Avenue de l’Europe, on Place Escoure. From 17:00 to 22:00. It costs €4 to buy a tasting glass, then the tasting is free.