Unexpected failure. McDonald’s In the second quarter of 2024, there was a significant decrease in sales worldwide, especially in France. the results were announced on Monday.
The turnover of the popular American fast food chain decreased by 8% to $6.49 billion (-1% like) and net profit decreased by 12% to $2.02 billion. The decline is affecting both the United States and abroad, with France leading the way, according to the group.
Calls for a boycott
In its home country, McDonald’s reported fewer visitors to its restaurants, partially offset by “strategic menu price increases.”
The same observation was made abroad, where sales fell compared to a year ago, especially in France. The decrease in our country is due to particularly strong price competition. The leaders also explained: According to La Voix du Nord He said that the consequences of the war in Gaza were particularly felt there.
from calls for a boycott It was launched in October after the Israeli McDonald’s franchise announced it had provided thousands of free meals to the IDF. These challenges continued to impact its Middle East results in the second quarter. The decline in sales in this region, which was also recorded in China, was not offset by growth in Latin America and Japan.
“We expect challenges to continue, but we believe we are well positioned due to the size and scale of the McDonald’s system,” group finance director Ian Borden told La Voix du Nord.